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Food Heartland Show – 2024 Application

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The Food Heartland are delighted to help support local food and drink producers, and foodie experience providers showcase and sell their produce at these important shows.

What’s on offer?

  • Balmoral Show: Space for up to 8 SME Businesses (2 per day) to attend each day from the Wednesday 15th – Saturday 18th
  • Lurgan Show: Space for a limited number of SME businesses to attend on Saturday 1st June
  • Armagh Show: Space for a limited number of SME businesses to attend on Saturday 8th June
  • Dedicated area for each business including counter space or one small table and branding as part of the wider Food Heartland brand.
  • The opportunity to sample, showcase and sell your products.
  • The opportunity to engage retail buyers and customers, and expand business presence in the local, national and wider market including at Balmoral, the largest buyers’ market in Northern Ireland.
  • Inclusion in pre-show publicity and potential for at-show media, demonstration opportunities and retail buyer exposure.
  • Please note we are unable to facilitate, the sale of Hot Food and Drink Vendors. Hot Food small samples are allowed.
  • Alcohol vendors will require their own Licence for all shows and may sell their products only in sealed packaging for consumption away from the show grounds. Small samples are permitted.


To participate as part of the Food Heartland Showcase your business must:

  • be a SME food and drink producer / foodie experience provider based in the borough
  • be a member of Food Heartland (if not please sign up here: Food Heartland Membership Registration)
  • have a hygiene rating of 5 (a 4 will be accepted if actively working towards a 5)
  • produce the product(s) in N. Ireland, using local ingredients where available
  • showcase high quality N. Ireland food and drink produce
  • producer must be able to attend for the full allocated day (dependant on which day/show this could be any time between 6.30am and 9.30pm (see below)

Applications now closed