Home Resident Tourism Economy

Tourism Economy

Tourism Economy

Our borough is the destination of choice for international visitors.

We are working with our community planning partners to develop a realistic action plan for the delivery of our Tourism Economy Outcome.

For the Tourism Economy Outcome there is one population indicators which has been identified to help us track our progress and ensure we are on the right track.  The population indicator is shown below further details can be found in the indicator baseline available to download below.

  • 149,500 overnight trips
  • 3% of overnight trips in Northern Ireland

Using Evidence

“Connected” takes an outcomes based approach which means starting off with what we would like to achieve A Tourism Economy and working back to determine what we need to do to get there.

Each of the outcomes in the plan has a story to tell.  We have identified what the issues and causes are by using evidence.  A statistical baseline was prepared.

Indicator Baseline

This action plan has been prepared by the Creative Place Thematic Action Planning team under the leadership of Averil Morrow, Education Authority as the Chair and Brian Johnston Armagh City and Banbridge and Craigavon Borough Council as the Council Lead.  The Action Plan has a total of ten actions which are being taken forward under the Creative Place outcome.  The strategic actions for each are shown below.  To view the full action plan please click the link below.  The detailed actions set out in the action plan will be driven by the ‘Action Coordinator’ who will work in partnership with identified individuals and organisations.  The performance measures will help measure how successful each action is.

Strategic Actions

  • Strengthen Creative Profile
  • Build Creative Capital
  • Increasing Attendance & Participation by making Creativity, Arts, Culture and Heritage More Inclusive

This action plan has been prepared by Armagh City, Banbridge and Craigavon Borough Council and Tourism Northern Ireland.  Brian Johnston, Council is the interim chair for the team.  The Action Plan has a total of 7 actions which are being taken forward under the tourism economy outcomes.  The strategic actions for each are shown below.  To view the full action plan please click the link below The detailed actions set out in the action plan will be driven by the ‘Action Coordinator’ who will work in partnership with identified partner’s organisations.  The performance measures will help determine how successful each action is.

Tourism Economy

  1. Establish a baseline of tourism performance against which growth in the visitor economy can be measured
  2. Embed new tourism brand for the Borough with trade partners
  3. Increase overnight visitors to the Borough
  4. Embed signature events as key part of destination development
  5. Promote investment in new and existing tourism products

Meeting notes are available to download below:

Tourism Economy Meeting Notes – 17 April 2018
Tourism Economy Meeting Notes – 6 November 2018

Please contact the Community Planning team at Armagh City, Banbridge and Craigavon Borough Council if you have any further enquiries:

E: or T: 028 40660644