Over 30 businesses from the agri-food sector recently attended the second Food Heartland Network meeting where they were treated to the expertise and advice of local businesses on how they use online platforms to market their products and services.
Having an online presence, using social media, creating content and having good photography are all of paramount importance to businesses in this digital age – so this meeting aimed to help local businesses learn how to incorporate all of this into their everyday business lives.
The evening featured a panel with Rosemount Cottage Farm Meats, Long Meadow Cider and Holy Smokes BBQ Shack – with each speaker focusing on how they use the online world. They covered topics including social media, photography, using influencers and stepping out of your comfort zone.
Representatives from Southern Regional College then took to the floor to tell businesses about the resources they have available to help agri-businesses at their Banbridge Campus. This includes a student design team who can help with logos, product photography as well as podcasts through their sound booth.
The final presentation was from Birnie Consultancy who gave some helpful advice on insights into how to ensure your business story stands out from the crowd and tools to help reach a wider audience.
All businesses also had an opportunity to network with the speakers and with each other, making important connections.
Watch this space for the next event!