Armagh City, Banbridge and Craigavon Borough Council in partnership with Tourism Northern Ireland has successfully delivered the Sustainable Business Pathway Programme, reinforcing their commitment towards becoming a more sustainable and resilient tourism destination.
As one of the first councils in Northern Ireland to introduce the localised Sustainable Tourism Business initiative, the Council is taking steps to support the local industry in adopting environmentally and socially responsible practices. Facilitated by sustainability training specialists The Tourism Space, the 15-week programme supported ten tourism businesses from across the Borough and encouraged practical, collective action on sustainability at a local level.
Each business developed its own sustainability action plan as part of the programme, outlining measurable targets for reducing environmental impact, identifying cost savings and enhancing visitor experience. Their participation and sustained commitment was recognised with a Level 4 Certificate in Sustainable Tourism Practice in Destinations, accredited by Ulster University.
Speaking about the programme, Lord Mayor of Armagh City, Banbridge and Craigavon Borough Alderman Stephen Moutray said:
“As one of the first councils in Northern Ireland to partner with Tourism NI on this important initiative, we are proud to be leading the way in sustainable tourism development. The Sustainable Business Pathway Programme reflects our Borough’s commitment to responsible growth and innovation. I commend all participating businesses for embracing this opportunity. Their dedication not only strengthens our local tourism sector but also helps secure a more sustainable future for our communities and visitors alike.”
Reflecting on her experience, Helen Forster of Charlemont Arms Hotel commented,
“This programme has equipped me with new insights, renewed confidence and a clear sense of direction. As a small hotel in beautiful historic City of Armagh we have both a responsibility and an opportunity to contribute to the promotion of the place we call home as a sustainable destination.”
With the programme now complete, ABC Council are now part of a growing network of destinations across Northern Ireland working to embed sustainability into the visitor experience. The insights gained and outcomes achieved will help shape future council initiatives, while participating businesses are now well placed to begin acting as local champions for more sustainable tourism.
For more information on support available for Tourism and Hospitality businesses, please contact Joanne McElmeel
