Tourism and hospitality businesses across the Armagh City, Banbridge and Craigavon Borough are being invited to take part in a new Digital Marketing and Social Media Workshop Programme designed to help strengthen their online presence, reach new audiences and drive business growth.
Delivered by Chartered Marketers Christine Watson and Denise Hamill. The practical two-day programme will provide businesses with the knowledge, tools and confidence to improve their digital marketing activity and create engaging content that converts interest into bookings.
Commenting on the initiative, The Lord Mayor of Armagh City, Banbridge and Craigavon, Councillor Mary O’Dowd said:
“Our tourism and hospitality sector plays a vital role in showcasing everything that makes our borough a great place to visit, from our welcoming accommodation providers and attractions to our cafés, restaurants and visitor experiences. In today’s increasingly digital world, having a strong online presence is essential for businesses to reach new audiences and remain competitive. This programme will provide participants with practical skills and expert guidance to help them maximise their digital marketing efforts, strengthen their visibility and grow their business.”
The programme will cover a range of topics including website performance, search engine optimisation (SEO), Google Business Profile, email marketing, social media strategy, content creation, photography and video, digital advertising, online reviews and the use of AI tools in marketing.
The free workshops will focus on practical, hands-on learning, enabling participants to apply skills and techniques directly to their own business throughout the programme.
Workshop 1: Digital Marketing for a Giant Impact
- Monday 23 November 2026, 10.00am-4.00pm
Workshop 2: Social Media Content That Makes a Giant Impact
- Monday 7 December 2026, 10.00am-4.00pm
Both workshops will take place in The Chamber at Banbridge Civic Building.
The programme is open to tourism and hospitality businesses based within the Armagh City, Banbridge and Craigavon Borough Council area.
Places are limited to 20 businesses, with one participant per business. Participants will be required to attend both workshops as part of the programme.
The training is being offered free of charge; however, due to limited availability and anticipated demand, a cancellation/non-attendance fee will apply.
Eligible businesses can book their place online here.
Places will be allocated on a first-come, first-served basis, subject to meeting the programme eligibility criteria.
Booking closes, Friday 13 November, 2026.
The programme forms part of the Council’s ongoing commitment to supporting the growth and development of the local tourism industry, helping businesses build their digital capabilities and maximise opportunities within an increasingly competitive digital marketplace.
