New video campaign to highlight the vital work of social supermarkets – and how you can help

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Armagh City, Banbridge and Craigavon Borough Council is launching a new video campaign to help shine a light on the important work of the ABC Community Food Hub and our network of Social Supermarkets and Wraparound Services.

The campaign will feature ten short, easy-to-watch videos that explain what social supermarkets are, how they support people through tough times with food and essentials, the wraparound services provided by partners such as Community Advice ABC and practical suggestions on how the public and local businesses can get involved. These will be shared across social media platforms throughout June, July and beyond.

At a time when many people are feeling the pressure of the cost-of-living crisis, social supermarkets offer a vital helping hand to the most vulnerable residents in our borough. The ABC Community Food Hub already plays a key role in tackling food insecurity—and now, with more awareness and support, we can all help it go further.

“Our social supermarkets and food hubs play a crucial role in supporting vulnerable people throughout the year,” said Alderman Stephen Moutray, Lord Mayor of Armagh City, Banbridge and Craigavon.

“This campaign is a great way to raise awareness and encourage everyone – residents and businesses alike – to come together and make a real difference in our community.”

Whether you’re a resident who wants to lend a hand or a business looking to give back, there are lots of ways to support. From food donations to financial help and volunteering, every contribution makes a real difference.

Even the smallest donation can go a long way. A tin of soup, a bag of rice, or a few toiletries can help feed a family and remind someone that their community cares.

To donate or for further information check out the council website – Social Supermarket – Armagh City, Banbridge and Craigavon Borough Council or email

Let’s work together to support the food banks and social supermarkets that are doing incredible work every day across the ABC Borough.

Watch the videos, spread the word, and help us help others.

Social Supermarket and Wraparound Service personnel and two engagement organisations. Freedom Foods Pantry ABC Community Food Hub The Bridge Pantry, Banbridge Stepping Stones Pantry, Armagh Community Advice, ABC Café IncredAble St John the Baptist College The Larder Pantry, Via Wings
Lord Mayor Alderman Stephen Moutray launches the new video campaign to highlight the vital work of social supermarkets. He is pictured with organisations who work with council to ensure social supermarkets are available to all.