All roads will be leading to Armagh thanks to the city centre being shortlisted as a finalist in the prestigious Great British High Street Awards, which aim to highlight examples of high street excellence and success in overcoming the challenges of a rapidly changing environment.
The city is one of 38 shortlisted finalists from across the UK and is now in the running to win up to £10,000 for the local community and also offers the opportunity for local businesses and consumers to participate in a Visa Great British High Street Spend & Win Competition.
Judging will take place in October with regional winners from England, Scotland, Wales, and for the first time Northern Ireland, announced at a special awards ceremony in London in November, with one overall winner named the UK’s Best High Street.
The iconic city has been selected in Rising Star High Street category which recognises the nation’s most ambitious high streets which are taking the lead and working together to revive, adapt and diversify with ambitious new initiatives planned for their community in the next 12 months.
Building on the momentum of its many recent regeneration initiatives, the focus is now on developing and enhancing the evening economy of the area. Plans include extending retail hours, rolling out a regular events programme, increasing marketing and promotions, building partnerships with the business community, improving lighting and signage, defining an evening economy zone and developing a Business Improvement District.
The initiative will boost the local economy, grow local businesses, generate investment, increase civic pride and establish Armagh as a premier evening venue within Northern Ireland.
Whist a team of independent judges will be visiting each location the public are also being asked to share in promoting their pride for Armagh as 30% of the overall judging score will be made up from a social media vote.
To show your support simply take to social media and post on Facebook, Twitter or Instagram, using #MYHIGHSTREET and #GBHSArmagh. Links for submitting your social media posts can also be found on the GBHS website here. All posts will then be and added to the overall score for Armagh.
In the run up to the finals the Visa Great British High Street Team will be visiting Armagh City Centre offering a host of activities and giveaways helping to highlight the campaign to crown the city the best in the UK.